Martin Shapiro (photo by Laurie Shapiro) A little over a month ago, my family lost my father, Martin Shapiro, to pneumonia. As a public relations agency founder, I’ve thought of him often during the current pandemic. I’m inspired by what a master he was at remaking...
Two years ago in October, I fell in love—with the Irish countryside. My husband, daughter and I stayed in Clifden, in Ireland’s rugged Connemara region, a vast landscape of peat bogs, grasslands and white ponies and sheep! One of the highlights of the trip was the...
Your Mission: Driving Change Every day, as a public relations executive, I encounter leaders who are driving real change. They’re innovating products that make life better, revitalizing cities through job creation, and setting a higher bar with their startups. They’re...
No Time for Beach Reading: Major Fall Announcements Require Careful Summer Planning What’s on your fall agenda? Whether you’re announcing new leadership, or unveiling a breakthrough product or service, chances are you’re delaying the launch until summer vacations are...
