Ringel PR

Public Relations, Marketing Communications, and Content

Ringel PR is a public relations, marketing communications and content services firm founded by Dawn Ringel–known as a highly effective, results-oriented PR leader.

We’re experts in giving business-to-business, business-to-consumer and nonprofit clients a leading, compelling and memorable voice. Our services help them amplify their brands, elevate their thought leadership, and influence attitudes and behaviors.

Whatever industry you represent, chances are we’ve “been there and done that.” Some areas of specialization for Ringel PR include small business, professional services, technology, research/advisory, hospitality, publishing, food/beverage, and nonprofits.

Read more about our specialized approach to media relations in smallbizdaily!

Public relations plan development
Media messaging
Press releases
Media tours
Media launches (corporate, product/service)
Breaking news programs
Media training
Trade show support
Conference promotion
Scholarship/award programs and promotion

Media surveys
Speaker placements
Analyst relations
Social media
Bylined articles
Blogs
Case studies
Op-eds
eBooks
E-newsletters
Podcasts
Partnership programs
…. And more

Dawn E. Ringel, President and CEO

Dawn Ringel, President and CEO of Ringel PR, is passionate about the role that public relations plays in the success of her clients–from fast-growth companies seeking to upend an industry, to nonprofits galvanizing support for an important cause.

What really gets her juices flowing? Helping clients lead the conversation on news as it unfolds, or mastering the complex, nuanced information needed to persuade journalists to cover a story.

Dawn has launched companies and elevated their visibility through tier-one media including The Wall Street Journal, The New York Times, Bloomberg Businessweek, Forbes, Financial Times, Inc., Investor’s Business Daily, Associated Press, Reuters, CNBC, Fox Business, and USA Today. Her ghostwritten bylined articles, blogs, and op-eds have appeared in CFO, Entrepreneur, IndustryWeek, and scores of other vertical and general business media outlets.

With more than 20 years of success securing this top-tier coverage, Dawn opened her own firm in 2018 to do what she loves most. Her goal is to deliver unmatched, hands-on service from a seasoned expert–creating true value for her clients.

Dawn holds an M.S. in public relations from Boston University’s College of Communication. She earned a bachelor’s degree in psychology, magna cum laude and with distinction in the major, from Connecticut College. There, she was also honored with election to Phi Beta Kappa in her junior year.

When not communicating on behalf of her clients, Dawn enjoys reading, travel, art museums, choral music, and staying on top of the news.

CORPORATE LAUNCH

For an innovative distributor, Dawn spearheaded a corporate launch program that resulted in an initial feature in The Wall Street Journal, followed by coverage in Forbes.com and Bloomberg Television. This immediately elevated the company’s national thought leadership, a coveted position for a startup to be in.

MEDIA SURVEY

For a B2B information firm, Dawn led an annual survey program that made the company a go-to business media source, with coverage in Bloomberg Businessweek, CBS Radio, Fortune, Financial Times, Forbes, National Review, Nightly Business Report, and more. The program also resulted in hundreds of downloads of the research from the sponsor’s website from potential prospects.

BREAKING NEWS

For an analyst firm, Dawn hit the phones the minute major business news broke, “24/7”—resulting in international commentary as stories were still unfolding.

AWARDS & RECOGNITION PROGRAMS

Dawn’s leadership was central to the success of a global recognition program for Millennials that is now regularly cited by media and analysts as a benchmark. The comprehensive media relations and marketing communications program further strengthened the reputations of its two leading sponsors.

INVESTMENT, ACQUISITIONS & IPOs

For a major private equity/venture capital firm, and private companies involved in liquidity events, Dawn was a key partner—developing messaging and FAQs, writing press releases, providing spokesperson media coaching, pre-pitching targeted media, and achieving national business news placements.

CONFERENCES / TRADE SHOWS PROMOTION & SUPPORT

Dawn has led the promotion of national and international conferences in targeted B2B segments. In addition, she has organized and implemented editorial roundtables at these events, secured and participated in dozens of onsite meetings with journalists and analysts, and strengthened relationships with key influencers for the longer term.